Truly the vuvuzela is the undisputed newsmaker of the world cup. Love ‘em or hate ‘em, the plastic trumpet favoured by South African soccer fans is on prolific on the internet – from spikes in Twitter trending topics, to news articles, to parody videos on You Tube. My favourite one at the moment is a Lord of the Rings one. Some folks have way too much time on their hands.

But the best so far is You Tube adding a soccer ball to their player that plays a vuvuzela sound when clicked. Now you can drown out the sound track of any video of your choice.

Go vuvuzela!